Vista Outdoor Acquires Simms Fishing Products
Iconic fly-fishing brand Simms is the latest acquisition by one of the largest companies in the outdoor recreation category.
Sport Hawk | 7.27.2022
Vista Outdoor is one of the leading parent companies in the outdoors space, with a portfolio that includes everything from guns and ammo to bike helmets and binoculars. Today, it announced the addition of fishing to its list of sporting categories with the acquisition of Simms Fishing Products.
Simms is not just any angling label, either. It is arguably the top fly-fishing wader and apparel manufacturer on the market. Based in Bozeman, Montana, Simms’ made-in-America products are synonymous with quality and performance. Having expanded into the conventional fishing market during the last decade, it was inevitable that the company would attract the eye of suitors. After a protracted courtship, Vista Outdoors wins the day with a reported acquisition price of $192.5 million.
Read more about the sale:
ANGLING TRADE
“Simms Acquired by Vista Outdoor: 5 Things We Think Will Happen”
SGB MEDIA PRESS RELEASE
“Vista Outdoor to Acquire Simms Fishing Products”